Over the last two years, the number of requests for intercultures to give keynote speeches at international meetings has increased significantly. The advantages are clear: Even during a brief presentation, interests can be aroused and themes covered for which there is little time in daily business. Participants work together to address issues relating to differences and commonalities that are all too often ignored. These discussions create a closeness that is conducive to team development and a common identity. At the same time, an exciting topic adds welcome relief to the usual succession of PowerPoint presentations.
Building Bridges With Intercultural Competences
For AB Enzymes’ annual global sales meeting in Istanbul, intercultures was invited to introduce and establish the event’s theme “Building Bridges” with just such an interactive speech, since international sales requires intercultural competences: AB Enzymes’ sales managers originate from more than a dozen nations and are responsible for customers in over 50 countries.
About AB Enzymes
AB Enzymes is a global market leader in enzyme production. With its headquarters in Darmstadt, Germany, plus regional offices in the USA, Singapore, Brazil, China and Poland, and a production and research facility in Finland, the company offers solutions for the Baking, Beverage, Food Specialities, Textiles, Detergents and Pulp & Paper markets worldwide.
Diversity and Cultural Differences
Topics of the keynote included the advantages of diversity within the context of the company’s fast growth – particularly with regard to innovation and customer intimacy – as well as raising awareness of cultural differences in external and internal cooperation. Thanks to an interactive and realistic presentation and choice of topic, the event was deemed a complete success by all participants.
Keynotes can also pose risks, however: a keynote presentation that bypasses the participants’ needs can very quickly jeopardise the mood of a meeting, and even bury the topic deep within the company. If you are planning a successful keynote for your next international meeting, we’d be glad to help!
